Warby Parker is an eyewear company known for its socially conscious approach to business. The "Eyewear with a Purpose" campaign encapsulates the brand's core values and mission. Here are the key elements of this campaign:

1. Messaging: The central message of the "Eyewear with a Purpose" campaign is to communicate that when you purchase eyewear from Warby Parker, you are not only getting stylish and affordable glasses but also contributing to a greater purpose. The campaign highlights the company's commitment to social responsibility.

2. Affordable and Stylish Eyewear: Warby Parker is known for its trendy and fashionable eyeglasses and sunglasses. The campaign showcases their extensive collection, emphasizing that you can look good while doing good.

3. Buy a Pair, Give a Pair: One of Warby Parker's key initiatives is the "Buy a Pair, Give a Pair" program. For every pair of eyeglasses sold, the company donates a pair to someone in need. The campaign underscores this philanthropic aspect, emphasizing the positive impact of every purchase.

4. Transparency: The campaign did highlight Warby Parker's transparency in its pricing and sourcing of materials. They often mention their direct-to-consumer model, which helps keep prices affordable for customers.

5. Social and Environmental Responsibility: Warby Parker did use the campaign to communicate its commitment to sustainability and ethical business practices. This includes details about their efforts to reduce waste, use sustainable materials, and ensure ethical manufacturing.

6. Community Engagement: The company often engages with the community through various initiatives, such as vision clinics and partnerships with nonprofits. The campaign did showcase these efforts and encourage customer participation.

7. Online and Offline Presence: Warby Parker has both online and physical retail stores. The campaign did promote their try-at-home program, where customers can order several frames to try before making a purchase, as well as their in-store experience.

Overall, the "Eyewear with a Purpose" campaign aligns Warby Parker's business model with a commitment to making a positive impact on the world, making customers feel good about their eyewear choices. Please note that campaign details and messages did have evolved , so it's advisable to visit Warby Parker's official website and review their current marketing materials for the most up-to-date information.